Slack & Co. Contracting, Inc.

Communications Plus first began working with Slack & Co. Contracting, Inc. in 1998. The partnership clicked from the very beginning as Slack & Co. has relied on the Communications Plus team for internal and external marketing needs, including:

• Defining company values
• Developing and implementing an internal and external marketing plan
• Communicating strategic, differentiating messages through marketing material
• Guiding the company through a rebranding process

The Communications Plus team is proud of the resulting successes shared from working with Slack & Co. Contracting, Inc. including ADDY Awards, Crystal Awards and SMPS Design Awards. Most importantly, Slack & Co. continues to increase their presence in the Houston construction industry and gains a larger share of the market with each passing year.

Featured Project:

"I Promise" Marketing Campaign

The objective of the Slack & Co. "I Promise" marketing campaign is to build image, create awareness and differentiate Slack & Co. from the mass of low-price specialty contractors in the Houston construction industry by exposing industry pitfalls and positioning Slack & Co. as an answer to these issues. Messages in the campaign focused on Slack & Co.'s ability to deliver not only on price but also on other key variables essential to building a successful project and influential in the decision-making process, such as quality, safety, effectively managing budgets and schedules and working for the good of the entire project, not just their part of the work.

Tactics for delivering these messages include:

• Direct mail
• Email blasts
• Video
• Blog
• Website update
• Print ad campaign