A glimpse of our work... - Bayou City Medical Center In the summer of 1998, Tenet Healthcare Corporation was planning to rename and merge two of its existing facilities (then named Sharpstown General Hospital and Twelve Oak Medical Center). Communications Plus was called upon to help in the naming process and to develop an introductory campaign for launching the new name into the Houston healthcare arena. Based on information gathered in two focus group sessions, the name Bayou City Medical Center was born and launched based on the role the Bayou played in Houston's early years. Since the name rollout, Communications Plus has developed a cohesive look and tone for all of the hospital's materials. Applications have included brochures, newsletters, posters, direct mail, print ads, radio spots, public relations and community education.   Durotech Construction Corporation Communications Plus was engaged to develop a marketing program to help Durotech shed its image as a small general contractor. After 10 years of business, Durotech felt it was ready to aggressively seek the clients they wanted to work with, rather than bid on jobs just to land work. Communications Plus solicited information from Durotech's employees and clients to determine the company's performance standard and core identity. We discovered that their clients are extremely satisfied with the integrity of Durotech's people and the quality of their work. It also became clear that the employees understand how to build a quality project and create a happy client. In the process, we learned that the company referred to itself as DTI, not Durotech. This was confusing to clients and prospects. Armed with this insight, we launched an identity program that touted the Durotech name and their integrity; and developed a direct marketing program that focuses on capturing more business and referrals from existing clients. Six months after launching the marketing program, Durotech exceeded their 12-month business goals. Durotech's identity program won first place in the 2000 Award Competition hosted by the Society for Marketing Professional Services. Sam Houston Electric Cooperative In 1998, Sam Houston Electric Cooperative engaged Communications Plus to produce their 1997 Annual Report. The report was a hit with cooperative members as well as Board members. Working with a tight budget, we took the annual to the next level in terms of look, quality and style. This earned the agency the opportunity to revamp Sam Houston Electric's member newsletter, and we have continued to produce it monthly since mid-1998. During that same time, the pending deregulation of the utility industry became an issue and the cooperative engaged Communications Plus to conduct internal and external research regarding perceptions about the cooperative. Based on the research findings, we developed a strategic marketing plan. This plan addressed the fact that for the first time in their 60 years of business, Sam Houston Electric Cooperative would soon be facing competition. It outlined internal and external strategies that position the cooperative as a community asset and differentiate it from investor owned utilities. To date, the cooperative has adopted a new logo, and discontinued use of the name SHECO, and has launched a comprehensive image campaign designed to heighten awareness of the cooperative and promote member loyalty. Additionally, the cooperative has totally revamped its website, making it more interactive and user-friendly. In 2001 and 2002, the Cooperative's marketing program won top awards at the NRECA National Marketing Conference. Morris*Architects Client and prospect research indicated Morris had an extremely low profile. People were unaware of current principals and projects. Clients, however, were extremely satisfied with their business-like approach to architecture, which was also extremely important to prospects. We capitalized on the latter, by creating a positioning statement for Morris as architects with a business sense, i.e., architects who not only design projects that look good, but also function well and make economic sense. We developed a direct mail post card series to highlight the people and projects at Morris and to communicate their business approach through the copy on the back. This series won second place nationally in the SMPS awards. The corporate overview and two market segment brochures use the line, Redefining Architecture By Combining Art and Business to communicate Morris' positioning. The brochures are intended to help build awareness of the diversity of market segments and projects Morris has handled. Client testimonials, which capitalize on Morris' satisfied client base, reflect clients' appreciation for Morris' business approach to architecture. These brochures won first place in the SMPS Annual Awards competition. Click here to view our Client List. home | contact us | growth | services | approach | portfolio | our staff | marketwise Copyright 1999 Communications Plus. All rights reserved. web communications-plus.net | email coinfo@communications-plus.net