1. Don't advertise. Just pretend everybody knows what you have to offer. 2. Don't advertise. Tell yourself you just don't have the time to spend thinking about promoting your business. 3. Don't advertise. Just assume everybody knows what you have to sell. 4. Don't advertise. Convince yourself that you've been in business so long customers will automatically come to you. 5. Don't advertise. Forget that there are new potential customers who would do business with you if they were urged to do so. 6. Don't advertise. Forget that you have competition trying to attract your customers away form you. 7. Don't advertise. Tell yourself it costs too much to advertise and that you don't get enough out of it. 8. Don't advertise. Overlook the fact that advertising is an investment in selling, not an expense. 9. Don't advertise. Be sure not to provide an adequate advertising budget for business. 10. Don't advertise. Forget that you have to keep reminding your established customers that you appreciate their business.  You decide... it's your business in good times or bad. home | contact us | growth | services | approach | portfolio | our staff | marketwise Copyright 1999 Communications Plus. All rights reserved. web communications-plus.net | email coinfo@communications-plus.net